L.A.C.I.: Renew your Health Mindset ... Image

...Contents...

• BOOK SUMMARY

• IMAGE DEFINED
• PURPOSE OF IMAGE
• IMAGE WHY'S

• NEW EMPOWERING BELIEFS

• A RENEWED IMAGE MINDSET

• Color Analysis
• Body Typing
• Body Shaping
• Body Sizing
• Body Personality
• Wardrobe Makeover
• IMAGE TIPS

...Book Summary...

This book is designed to give a clearer understanding of what is image is and how to apply its principles to your health and life.

...Image Defined...

• Defined; A representation of your external form

...The Purpose of Image ...

elegant IMAGE - groomed PERSONAL CARE - BODY HEALTH (Maintain Optimum Function of Body Systems) - ENERGY - ACTION - PURPOSE

Speaks for,
1. Expression of personality. A great way to share your attributes. Image is an inner reflection of core values
2. Has a pschological impact on your clients. Take control of the message you are sending! The first impression is the last impression. Become a compelling communicator and double or triple your business and referral network.
3. The right message, attracts the right kind of people into circle and relationships. Attract your clients, your friends, your peers and even your husband. Contributes to the physical appearance and physical beauty,
4. Enclothed cognition; To feel confident in ANY room by dressing appropriately with elegance and professionalism.

5. Command respect and attention without saying a word.

Image Psychology
This phenomenon is called enclothed cognition, meaning that if your brain links Miuccia Prada’s or Phoebe Philo’s collections with powerful, intelligent women, you’re likely to take on those attributes when you wear that Prada pleated skirt or Céline jacket, http://www.vogue.com/vogue-daily/article/intelligent-design-how-clothing-affects-the-mind/#1.

Why does looking good matter?

THE PURPOSE OF CLOTHES
Clothes COVER our bodies. We are cover out bodies for the following reasons;
1. Morality
Society principles
2. Protection from the elements
A barrier between the skin and the environment. Protects many things that might injure the uncovered body. In hot climates, against sunburn and wind damage, in cold climates, they are a thermal insulator and in the woods, they protect us against potentially harmful plants, thorns insect bites etc.
3. Certain pieces differentiate our sexes.
In many societies, norms about clothing reflects standards of modesty, religion, gender and social status. Styles, colors, fabrics and accessories.
4. An expression of personality

THE PURPOSE OF AN OUTFIT
1. Symmetry of silhouette

...The New Mindset Defined...

• EB; Image is about dressing my body. I do it well whether no one is there or not!
LB; I look good for people to see and when no one is there, no big deal
• EB; Cleaning shoes takes a minute, do it! Grooming makes all the difference!
LB; So what if my shoes are dirty, i didn't have the time to clean them, its no big deal.

...Color Analysis...

Color analysis is about wearing the right colors for your skin tone.
3 things the right colors will do for you;
1. Bring you to Life
2. Brighten your Smile
Color Phychology;
While many people are aware of the impact of color on their own image and how they look to other people, what you may not be so familiar with is the psychological impact your choice of color can have on your clients and customers

Establish trust and credibility, then blue is best. It is the safest color of all, universally liked by most men and women - however it has a certain predictability about it and suggests 'conservative'.
Appear friendly & approachable - choose lighter colors such as mid tone blues and greens, blue-greens and teal, tan and peachy-orange.
Be assertive - red, but it can also be threatening to others.
Get noticed - red, if giving a talk to a large group - but it can be tiring if you are already overtired.
Appear confident - blue-green is a good business color for women to wear, it suggests high self esteem and confidence, yet is still friendly and approachable.
Show dependability - green - be aware that it is also a color that is not always liked by others, even though it is the color of emotional balance.
Appear neutral - grey or beige will do it. This can let your personality shine through, although you may also come across as a fence-sitter, keeping your true feelings to yourself - you may say what the client wants to hear, rather than the truth.
Professional with authority - dark blue or dark grey, which are the most business-like colors and good for credibility when promoting your business, yet these could be too overpowering and somber for many of your clients in a consultation.
Shock and inspire your audience - magenta will do this for you.

Website, http://www.empower-yourself-with-color-psychology.com/business-clothing.html.

...Body Typing...

Working with your Body Type
3 body type;

1. Curvy

2. Straight

...Body Shaping...

Dressing your Body Shape
3 types of body shapes;
1. A Shape
2. H Shape

...Body Personality...

The combination of your body's qualities that form your body character
• Natural Body Personality
• Romantic Body Personality
• Elegant Body Personality
• Classic Body Personality
Dressing your Body's Personality;
• Fabrics
Texture, Refined,
• Fit
Elongating
De-elongating
• Patterns
Circles, Squares

...Wardrobe Makeover...

Dress codes are written, and more often not, unwritten, rules with regards to clothing.
Every piece says something; by the color, the pattern, the style etc. This allows you to put pieces together for the occassion.
WHAT ABOUT A PIECE SAYS;
Color, Fabric, Patterns, Fit
Trustworthy;
Casual;
Evening;

• Professional Wear
• Casual Wear
• Lounge Wear
• Seasonal Wear
• Accessories
• Shoes
• Fashion Styles
• Shopping tips

...Professional Wear...

• Purpose; Clothing worn when in a business environment.
• Projects image that says; Trustworthy, Credible, Reliable, Approchable,Organized, Neat
• Untrustworthy,
• Type; Suits
• Colors; Black, Blues, Grey
• Material;
• Fit;
• Pattern;
4 things that make up a Professional wardrobe

1. Refinement

2. Heels
3. Groomed Hair (preferably straight and shoulder length for an extra refined look)
4. Simple

...Casual Wear...

• Purpose; Comfort and personal expression

• Says; Comfortable, Safe

...Active Wear...

• Purpose; Clothing worn when doing active activities such as sport, exercise etc.

• Says; Comfortable, Safe

...Seasonal...

• Dressing Warm for Winter

...Shoes...

...Accessories...

• Jewellery

• Hats
• Scarfs
• Gloves
• Belts
• Bags

...Common Questions...

BODY PERSONALITY
• What is body personality?

• What does personality have to do with Image?

WARDROBE
• 3 things that make an outfit professional?
• In a professional look, when should I tuck in my shirt?
• When should I wear a belt?
• 3 things that make an outfit casual?
• In a casual look, when should I tuck in my blouse?
• When should I wear a jacket? (as opposed to wearing a coat)
• What Length of jacket should I wear? Why?
• What is the difference between a blaizer and a suit jacket?
• When should I wear a blaizer?
• 3 things that make a look feminine
• 3 things that make a look romantic
• 3 things that make a look natural
• 3 things that make a look elegant
• 3 tips on dressing a Petite body size
• 3 tips on dressing an A body shape

ACCESSORIES
• What is the purpose of accessories?
• When can i wear panty hose?

• When do I wear nightshade and when do I wear black panty hose?
• Evenings; when do I carry a clutch purse and when do I carry an evening bag?
• When do I wear belt?

...Image Tips...

• IMAGE FACTS
• 3 THINGS CLOTHING SHOULD BE
• 10 STEPS TO CREATING A REFINED LOOK
• 3 QUESTIONS TO ASK WHEN PICKING AN OUTFIT

• 5 THINGS YOU NEED TO CREATE A CLEAN AND FRESH LOOK

• 5 THINGS THAT MAKE A REFINED LOOK
• 5 WAYS TO KEEP YOUR CLOTHES LOOKING NEW
• THE 3 RULES
• 3 TIPS FOR PETITES

IMAGE FACTS
• Did-You-Know? Only 15% of your technical skills and knowledge contributes to financial success...while an incredible 85% of your success comes from your ability to connect with people.

3 THINGS CLOTHING SHOULD BE
1. Comfortable

10 STEPS TO DRESSING
1. Does this outfit match the occasion?
2. Do these outfits pieces compliment each other?
3. Is the outfit my color tone?
4. Does the outfit match my body type?
5. Does the outfit match my body shape?
6. Does the outfit match my body size?
7. Does the outfit compliment my personality?
8. Is my outfit well groomed (clean, fresh and ironed)?
9. Am i well groomed (hair, makeup and nails)?
10. Do my accessories compliment my outfit?

3 QUESTIONS TO ASK WHEN PICKING AN OUTFIT
1.What is the message i am trying to send out? Approachable, Relaxed etc
2. What does this piece say, and what about it says that?
3. What is it doing for my body?

5 THINGS YOU NEED TO CREATE A CLEAN AND FRESH LOOK

1. Clean (washed) and Ironed Clothes
Serve clients on a daily basis
Clothing revealing too much skin inappropriate - Sexual
Offensive Patterns
Groomed; Pressed, Torn, Dirty, Frayed, Hanging seams.

5 THINGS THAT MAKE A REFINED LOOK

1. Texture. The silker the better

5 WAYS TO KEEP YOUR CLOTHES LOOKING NEW
1. Take care when washing; Read labels and wash running colors seprately. Handwash where possible, especially pieces with patters etc
2. Air dry where possible. Avoid machine drying. Too much heat destroys the shape & fabric of your pieces

THE 3 RULES
1. Wear no more than 3 colors
2. Wear no more than 3 jewellery pieces

3 TIPS FOR PETITES
1. Monochromatic

3 TIPS TO PICKING A SUIT

A suit is a professional outfit so it should say; Credible,